2024
>4.100 PARTICIPANTS
>1.4 MILLION TV VIEWERSHIP
CONNECT WITH A WINNING DEMOGRAPHIC
Janteloppet's participants constitute the primary demographic target for brands across Scandinavia and Europe.
PARTICIPANTS BY AGE
A significant 73% of our participants are aged between 25 and 44, with 52% specifically falling within the 25 to 34 age range. This demographic is highly valued by brands due to its substantial market potential.
REACH THAT GOES WELL BEYOND PARTICIPANTS
31.978
SITE VISITORS
UNIQUE 1 DEC. - 13 APR.
MAJOR STREETS AD TAKEOVER
LILLEHAMMER & HAFJELL
Our reach includes live TV coverage, wide social media audience, a highly active website, and an outdoor advertising strategy ensuring that your brand shines wherever your audience is.
Throughout the season leading up to the event we also utilize the social profiles of our athletes such as Petter Northug to substantially expand our reach.
>1.4 MILLION
TV VIEWERS
1.7 MILLION PLAYS ON TOP
INSTA. REEL
>3.500 attendees at Janteburn
(sold out official after ski party)
JANTELOPPET IS MUCH MORE THAN JUST A SKI RACE!
2.500 attendees at Afterburn
(sold out official after party)
WHY PARTNER WITH US FOR JANTELOPPET 2025
REACH
Over 1.5 million young adults in Scandinavia
ENGAGE
6.000 participants predicted for 2025
ASSOCIATE
With a brand that resonates with and influences your core target audience
SELL
Your ideas and products in person or through our marketing channels
BASIC PARTNER
30 AVAILABLE
+ Your logo on our website
+ Your logo on our newsletters
+ Booth at event
+ 2 VIP Passes
Starting from
NOK 40.000 ex. VAT
BRONZE PARTNER
10 AVAILABLE
EVERYTHING IN BASIC
+4 beach flag branding at start/ finish line
+1 social media collaboration
+Booth position at start/ finish line
+3 additional VIP Passes
Starting from
NOK 120.000 ex. VAT
SILVER PARTNERS
5 AVAILABLE
EVERYTHING IN BRONZE
+ 50 m fence branding at start/ finish line
+ 50 m fence branding on the track
+ 1 additional social media collaboration
+ 6 additional VIP Passes
Release Date
01.06.2024
GOLD PARTNER
3 AVAILABLE
EVERYTHING IN SILVER
+ Additional 100 m fence branding at start/ finish line
+ Additional 150 m fence branding on the track
+Your logo on all bibs
+Your logo on all marketing material
+1 additional social media collaboration
+10 additional VIP Passes
