
+2M
Digital Reach
+10,4M
Views in SoMe
+5000
Tickets Solgt
NPS 62
Happy Participants
+2M
Digital Reach
+10,4M
Views in SoMe
+5000
Tickets Sold
NPS 62
Happy Participants
Our ambition is to spark a new love for cross-country skiing, not just among those who already live and breathe it, but also in a new generation that doesn’t yet know how much it will mean to them.
3 Reasons to Become a Partner
Assosiate
Align your brand with values like performance, community, and innovation. As a partner in Janteloppet, you become part of a new, modern identity for cross-country skiing, one with high emotional value and strong audience loyalty.
Reach
Through a combination of vibrant events, strong social media presence, and high media engagement, we give you access to a loyal and valuable target audience. As a partner, your brand will be visible where it matters, both in the community and in the feed.
Tailored
Campaign materials and stories that drive genuine engagement, all tailored to your brand. We collaborate with profiles and influencers who already have the trust of your target audience, and together we develop campaigns that build your brand from the inside out.
SKI. PLAY. PARTY.

The Most Iconic Bib in The Sport

2025 Official Aftermovie
Previous Partners
2025 RACE TRACK
Total distance: 20 km, in two 10 km loops. Total climb of 145 m and 144 m of downhills. Starting and ending at Mosetertoppen Ski Stadium.
Not quite ready for the full 20 km? No problem!
You can choose to end your race after the first loop—10 km of pure skiing enjoyment, perfect for those still finding their stride in cross-country.
