Petter Northug Jr. | Legendary Cross Country Athlete
and Founder of Janteloppet Skifestival
More Than a Race
At the heart of Janteloppet lies a deep passion for cross-country skiing — and a drive to challenge old mindsets.
Inspired by the Law of Jante, which traditionally emphasized collective conformity at the expense of individual achievement, we chose to flip the narrative: Janteloppet celebrates community — but we also honor those who dare to dream big, break barriers, and forge their own path.
When we took the baton from Red Bull in 2023, we didn’t see a dying sport — we saw a sleeping giant. Our vision was clear: to transform cross-country skiing into a global movement, where individual excellence and collective experience go hand in hand.
With a focus on innovation, community, and pure passion for skiing, we’ve created a stage where expression, competition, and culture collide. Janteloppet is about more than just crossing the finish line — it's about pushing yourself, celebrating others, and building a new future for the sport of cross-country skiing — together.
2025 Official Aftermovie
From a Wild Idea to a Global Cross-Country Movement
2023 | The Year of Learning and Loyalty
We streamlined the ticketing system and focused on making participation at Janteloppet simple, efficient, and truly engaging. Our vision has always been clear: cross-country skiing should be a celebration for everyone — a true festival of sport, community, and passion.
2024 | A New Lifestyle Was Born
With the launch of SKI. PLAY. PARTY., we redefined the sport. Cross-country skiing became an experience that was just as much about self-expression and community as about endurance and performance. A new tradition was born when Janteburn Afterski evolved into a cultural highlight — marked by the burning of the Janteloven statue, a powerful symbol of individual freedom and achievement.
2025 | We Changed the Game
anteloppet’s professional race, the Grand Prize, was launched as an arena where the world’s best cross-country skiers compete for glory, honor, and a guaranteed prize purse. We created true meritocracy in cross-country skiing — a platform where young, ambitious talents can shine and challenge the established elite. This is where the future stars of cross-country skiing are born.
2026 | Cross-Country Skiing Meets Global Entertainment
Stay Tuned — and Join Us on the Journey!
Previous Partners
2025 RACE TRACK
Total distance: 20 km, in two 10 km loops. Total climb of 145 m and 144 m of downhills. Starting and ending at Mosetertoppen Ski Stadium.
Not quite ready for the full 20 km? No problem!
You can choose to end your race after the first loop—10 km of pure skiing enjoyment, perfect for those still finding their stride in cross-country.
